Sarah Marie

Who I am


Director of Product Design @ Northwestern Mutual

I transform how design organizations operate, aligning executives around shared vision, scaling without sacrificing culture, and establishing design as the business’ most strategic partner.


What I’m proud of

Disparate tools unified into just 5 platform experiences.

60+

2x

15+

Products shipped
0→1.

10 years


Where I’ve played

Bringing AI native experiences from the bleeding edge to mass adoption.

Team operational productivity while increasing belonging & retention.

AI

〰️

Manufacturing

〰️

Automation

〰️

Platforms

〰️

Enterprise

〰️

Financial

〰️

IoT

〰️

Marketplaces

〰️

SaaS

〰️

AI 〰️ Manufacturing 〰️ Automation 〰️ Platforms 〰️ Enterprise 〰️ Financial 〰️ IoT 〰️ Marketplaces 〰️ SaaS 〰️

Northwestern Mutual

IBM

Workrise

How I orchestrated a design-led vision across departments, VPs and up to the C-Suite that continues to guide business strategy along with funding decisions today.

Selected works

How I've led design to shape strategy, build teams, and drive business impact.

FX ‘Blueprint’ @ Northwestern Mutual

60+ tools
↪5 platform experiences

Diagram showing how design evolved from a shared service to structured, experience-led teams, with design leads supporting one or more pods through clear ownership and accountability.

Organizational Transformation @ Northwestern Mutual

Doubling team capacity,
Zero new headcount

How I elevated design to a seat in funding decisions by redesigning our team structure and forging partnerships which in turn doubled our capacity and boosted self-evaluations, maintaininh 100% retention for the last 3 years.

Democratizing AI on the Factory Floor @ IBM

3 years launching a new AI native every 4 months

Wireframes and MVP of the Demand Capture tool

How I enabled operators and engineers to build, train, and monitor their own AI models without data scientists. Validated market strategy through 45+ factory visits across North America, Europe, and China.

Lead Designer of Strategic Delivery @ Workrise

Closing the Multi-Million Dollar Blind Spot

Wireframes of the no-code workflow automation tool for business users

Design Lead → Manager @ IBM

Expanding the market
with No-Code UX

How I unified scattered tracking into demand capture system addressing zero formal visibility. Interviewed 45+ users, partnered with the Director of Product, and delivered a ready-to-build MVP in <1 quarter. Enabled forecasting and 50% faster client response.

How I positioned IBM to compete in a new market segment by identifying the competitive threat and partnering to develop market entry strategy before securing executive approval with a concept car that subsequently validated the new market segment with a successful beta.